Abstract: Consumer Narrative and Apocalyptic Reproduction

What is to be said of the product Apocalypse? In its existence as a product for sale it defies itself. Its linguistic history has steered it into a commodity, but for what purpose? Examining Walter Benjamin's "The work of art in the age of mechanical reproduction" along with selections from Baudrillard I attempt to examine the reproduction of the apocalypse as not only a reproduction of a copy of a copy, but the system of reproducing as a whole as a copy as well, the effect of which is universalizing the uniqueness of the individual creation of death, and creating preconditioned responses fostered by 'mass' appeal. The consumerist narrative of apocalypse destroys the concept by defining it linearly. As the apocalypse becomes more discussed without critical resolution, so does our distance from it as a reality.